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Show Results For
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All HBS Web
(6,146)
- People (9)
- News (815)
- Research (4,422)
- Events (28)
- Multimedia (16)
- Faculty Publications (2,940)
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- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers...
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- 05 Jun 2019
- News
When Customers Want to See the Human Behind the Product
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect...
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- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80...
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- 01 Jun 2008
- News
Grad’s “Claw” Goes to Market
Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a...
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Manufacturing
- 17 Dec 2014
- News
Neuroscience Marketing: Is the Product Worth the Price?
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
In June, Professor Joe Bower (with fellow HBS professors Dutch Leonard, David Moss, and Lynn Paine) led an HBS faculty colloquium on “The Future of Market Capitalism.” The Bulletin spoke with Bower shortly after the event. BOWER: On the...
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- 29 Dec 2014
- News
Children’s tablet designed in Mass. hits market in March
- 25 Feb 2015
- News
Why the Gap Between Worker Pay and Productivity Is So Problematic
- 06 Sep 2018
- News
Why U.S. Grocery Chains Need More (and Better) Store-Brand Products
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
anticipate using financial statements to evaluate and pursue opportunities in global commerce and finance. Competing Globally is designed for those who will work as managers, analysts, or consultants to corporations that operate in multiple View Details
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curriculum
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
instantaneous communication using voice, pictures, and free-form drawing. "Our main goal is to let busy parents connect with their kids," said design team member Debbie Umbach (HBS '00). Whether or not these products will make it to View Details
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Margie Kelley
- 25 Apr 2014
- News
Keeping an iron grip on Nigeria's financial markets
market is emerging, new products have been introduced, new trading platforms have been launched, institutions participating in the market have been strengthened, and there is...
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- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the...
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