Filter Results
:
(320)
Show Results For
-
All HBS Web
(2,980)
- People (5)
- News (320)
- Research (2,251)
- Events (6)
- Multimedia (3)
- Faculty Publications (1,489)
Show Results For
-
All HBS Web
(2,980)
- People (5)
- News (320)
- Research (2,251)
- Events (6)
- Multimedia (3)
- Faculty Publications (1,489)
Page 1 of
320
Results
→
Sort by
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the...
View Details
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- 16 Nov 2015
- News
Sugar-Coated Capitalism Is No Free Market
- 01 Jun 2018
- News
Disrupting India’s Dental Market
doorbell at his clinics, instead of dedicated front-desk staff. “You will get a dentist who will begin a relationship with you when you walk in,” says Singh. From that point, the dentist becomes personally responsible for every patient...
View Details
Keywords:
Sasha Issenberg
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect...
View Details
- 19 Aug 2010
- News
Marketing Analysis Tools for Managers
- 07 Sep 2014
- News
An MBA That Served up a Big Slice of the Snack Market
- 11 Aug 2020
- News
Find Your Allies
however, she did have a few learning moments along the way. At her first-year evaluation, Harris realized she hadn’t built the right relationships to ensure that her work was well-positioned. In addition, she was working for an individual...
View Details
- 26 Jun 2014
- News
Digital Innovation at Sephora
- 13 Oct 2021
- News
Apple's China Problem
- 16 Dec 2009
- News
Risks and rewards of celebrity endorsements
- 07 Sep 2010
- News
Customers always know best
- 14 Feb 2013
- News
Warren Buffett just put a lotta ketchup in his cupboard
- 13 Nov 2012
- News
Get To Know a Professor
- 19 Jun 2018
- News
The Other Diversity Dividend
- 30 Aug 2021
- News
How The Pandemic Could Give Workers More Leverage
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 21 Aug 2018
- News