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- 08 Sep 2014
- News
What You Don't Know About Sales Could Hurt Your Strategy
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge...
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- 22 Oct 2014
- News
Aligning Strategy and Sales with Frank Cespedes
- 01 Jun 2011
- News
The Best-Laid Plans
morning known as “Super Saturday,” 63 student teams present these and other ideas in the Aldrich classrooms where other people’s ventures are the usual topic of discussion. Judges — a mix of angel investors, VCs, serial entrepreneurs, and industry executives — score...
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- 18 Feb 2014
- News
Stick with Plan A
MADDY "When I have my mind set on something, I do not create a Plan B," says Monique Maddy (MBA 1993). "I feel that it lessens my commitment and my focus. If it doesn't work out, I come up with another Plan...
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- 01 Sep 2005
- News
Business Plan Contest Has Many Winners
contacted the 705 alumni who took part in the Business Plan Contest between 1997 and 2004. The survey’s 269 respondents reported starting 254 enterprises, with nearly 200 businesses still up and running and generating $550 million in...
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- 27 Jun 2016
- News
Ulf Mark Schneider Has Plans to Make Nestlé Healthy
in 2015, compared with 4.2 percent rate for the group as a whole, while Nestlé is aiming to lift annual sales of health products to as high as 10 billion francs. The health operations also bring stronger profit margins. The group’s...
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- 09 Dec 2014
- News
The Discipline of Business Experimentation
- 01 Dec 2023
- News
Thinking Ahead
can be its own source of value.” Citing a family outing to Crate & Barrel, De Freitas describes the care a sales associate showed in packaging their purchases and loading them into the car. It could have ended with the painful process of...
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- 01 Dec 2023
- News
Rounding the Bend
Stockholm-based company is on track to redirect 40 million garments in its first year, with ambitious plans to scale. Bolon envisions a not-too-distant future in which textile recycling is as routine as trash collection. Garbage trucks...
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- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are...
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- 01 Mar 2024
- News
In Harmony
Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,...
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- 13 Jul 2023
- News
The Network Effect
my undergrad years that being a physician might not necessarily be the path I wanted to take into health care,” Mathur says.) Today, Model is head of financial planning and analysis at Agios Pharmaceuticals, a Cambridge-based biotech...
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- 20 Jan 2023
- News
Free Spirits
January 2022, Tilden stepped into an increasingly popular party. The rise of non-alcoholic (NA) beverages has been one of the big headlines in the industry, where sales of beer grew almost 70 percent from 2016 to 2021, according to...
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- 22 Feb 2022
- News
New Urban Order
security. But by the end of 2021, TuSimple had completed an 80-mile run from Tucson to Phoenix without a human driver in the truck’s cab. Routes are currently focused on the “middle miles” in the southern United States, with plans to...
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Keywords:
Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by;
energy;
environment;
sustainability;
entrepreneurship;
Transit and Ground Passenger Transportation;
Transportation;
Water, Sewage and Supply Systems;
Utilities;
Construction of Buildings;
Construction;
Waste Management and Remediation Services;
Corporate Services
- 01 Mar 2023
- News
Case Study: Power Nappy
Amazon if they are strategic in planning for the channel. Pick your first retail partner carefully. I suggest a small- to mid-sized retailer to build into a larger account, preferably one with a credibility halo (Erewhon comes to mind). A...
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- 12 Mar 2021
- News
My Favorite Case
This was my favorite case in my favorite class, Entrepreneurial Management, taught by Professor Howard Stevenson. The protagonist learned the hard way that she had to plan to manage growth and, unfortunately, her operations infrastructure...
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- 01 Dec 2004
- News
Marquis Jet Takes Off
partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets...
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- 01 Dec 2022
- News
My First Job
the rest of the employees were safely leaving the building and that the fire was contained. I learned that real leadership means running toward the fire and being concerned about the safety of others before your own. —John Fees (MBA 1999) Dream Teen I was a View Details