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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 07 Apr 2015
- News
Warrior Spirit
highly trained athletes will use every martial arts skill at their disposal—karate, jiu-jitsu, Muay Thai, judo, and boxing, among others—to score a win by knockout, submission, or points. Face lit by the glow of his smartphone, ONE FC...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
underutilized. Historically, Japan has disproportionately suffered from natural disasters. Coupled with that, within Japan’s large corporations are skilled engineers and high-quality, advanced technologies. As a business leader based in...
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- 01 Aug 1998
- News
High Honors
corporate and strategic matters. Under Marram's leadership, the company has attained a prominent position in the worldwide premium juice business. Her skill in promoting growth without losing sight of her...
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- 01 Mar 2015
- News
Fıelds of Gold
the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it brand Afghan saffron as a View Details
- 01 Feb 1998
- News
Running Up the Score
fan support. Nobody puts out a more exciting product or showcases more talented and skilled athletes than the major American professional leagues. But have the beauty, fun, and thrills of games - which once far outdistanced the commercial...
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Garry Emmons
- 01 Mar 2006
- News
Entrepreneur's Notebook with Paul Conforti and Kim Moore (both MBA '97)
upscale, premium desserts to the masses. Elevator pitch: Finale is an upscale dessert-focused restaurant concept that provides people with an alternative to bars or coffee shops, where they can enjoy a sensational dessert experience. Our...
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- 01 Mar 2009
- News
Alumni Books
Stop Growing — Yours Doesn’t Have To by Matthew S. Olson and Derek van Bever (MBA ’88) (Yale University Press) The authors analyzed the growth experiences of more than 600 Fortune 100 companies over the past fifty years to identify why growth stalls. The top four...
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- 28 May 2019
- News
Leading Questions
sentence structure.” Synthesis borrowed the use of narrative psychology from the IDF, which uses it to understand team dynamics and improve unit cohesion. If a company chooses Synthesis’ premium products, the results are analyzed by a...
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April White
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
Oakland to inquire about franchise opportunities. Founded during the Depression by William Dreyer and Joseph Edy, Dreyer’s had established a Bay Area reputation for premium quality and inventiveness, dating back to the debut of its Rocky...
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- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
companies in South Africa and abroad, and sheds a light on the harsh realities of corporate environments. Drawing on her years of experience and research, the author argues that many young Black professionals struggle early on in their careers as they lack the...
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- 01 Jun 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that...
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- 01 Sep 2006
- News
Redefining Health Care
diagnosis right saves a lot of wasted and unnecessary treatment, so costs go down. Avoiding errors reduces costs. More skilled or less invasive surgery allows the patient to go home quicker, and costs go down. The lowest costs of all...
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- 01 Jun 2016
- News
How Do We Win the Cyberwar?
underground hacker marketplaces. Credit card numbers—from premium cards, some offered with money-back guarantees if they don’t work—go for as little as $9. That’s just one segment of a booming hacker market: Attempts to knock a particular...
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Dan Morrell; illustrations by Victo Ngai
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human...
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