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All HBS Web
(789)
- People (1)
- News (76)
- Research (598)
- Events (4)
- Multimedia (1)
- Faculty Publications (226)
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- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
from HBS is a determinant of how connected alumni feel. While alumni farther away feel less connected to the School, in locations where there is a smaller group of alumni, there is a stronger sense of community and engagement. View Details
- 01 Oct 2000
- News
Lydia M. Marshall: Gumption and Grace
former boss at Citicorp, her social worker mother, her physician grandfather, her husband -- she is also justifiably proud of her own accomplishments. After nine years in consumer banking at Citicorp, in 1985 Marshall was hired as a...
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Susan Young
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a...
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- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by...
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- 01 Sep 2004
- News
A Market-Based Prescription
are seriously ill or in pain, would you prefer a system where you have to find your own individual specialists, make sure they are communicating, and integrate your own care, or would you rather have a team that integrates itself around...
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- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her...
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- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes before they are made, rather...
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April White
- 01 Dec 2009
- News
Faculty Research Online
“I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences When people behave in ways that might appear selfish, prejudiced, or perverted, they employ a host of strategies designed to justify questionable...
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- 01 Jun 2006
- News
The Baby Business
families. By viewing this widespread activity through the lens and logic of markets — and daring to define it in terms of supply, demand, and property rights — Spar aims to bring realism and thoughtful public-policy debate to a subject that most people would View Details
- 28 Jun 2011
- News
Beyond Case Writing
policy, officials asked Ashraf to conduct research on how to change men’s preferences for having more children. “So I’m piloting projects on that right now,” she said. Ashraf is one of a small number of HBS faculty who pursue experimental...
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- 01 Dec 2009
- News
Robert Goodwin
understand how best to utilize their talents to make a difference. We help companies find ways to become more profitable in socially responsible ways. If a company is seeking ways to invest in a community it operates in, we can find...
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- 01 Sep 2015
- News
The Business of Love
potential dates, one much larger than their own pre-Facebook social networks. It also offered a peculiar anonymity. Users posted their profiles under pseudonyms and provided only the information they wanted to reveal. The online dating...
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April White
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
complex emotionally, cognitively, and socially for people. I first encountered PWYW at New York’s Metropolitan Museum of Art. Then I discovered that Radiohead had released its In Rainbows album using a PWYW model. Now it’s used by digital...
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Julia Hanna
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
and overall outcomes. Projects will include improving New York’s system to match middle school students to their preferred school and prompting doctors to respond more effectively to the opioid crisis, among others.
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Julia Hanna
- 01 Sep 2008
- News
The Levitt Brand
emeritus Walter Salmon. “I miss him.” When she came to HBS, Jeanette Sarkisian Wagner (AMP 90, 1983) had read all of Ted Levitt’s books. “There were 132 people in my class; 2 were women. Naturally, the guys in my living group decided that I would be the View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
company’s mission is social responsibility: A portion of the proceeds and products is donated to animal welfare organizations. KitNipBox regularly works with artisan suppliers who create handmade products and support animal welfare....
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- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
Sandberg (MBA 1995) and HP president and CEO Meg Whitman (MBA 1979) as well as entrepreneurs such as Victoria Ransom (MBA 2008), who cofounded the social marketing software developer Wildfire in 2008 (selling the 350-plus employee firm to...
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April White
- 01 Jun 2007
- News
Up from the Ashes
very long trips, he preferred to go by rail. He did not board his first airplane until 1937, flying from an academic meeting in Chicago to Miami for a midwinter vacation. He wrote from Miami that he half-expected the plane to crash during...
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- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains...
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- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
vision," they say, "is to be the preferred provider of food for West Africans." Ndidi and Mezuo, both children of university professors, approach the ambitious challenge with a combination of academic rigor and devotion to View Details