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- 27 Aug 2018
- News
test
- 11 Jan 2021
- News
Is A/B Testing Effective?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five...
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- 24 Jan 2017
- News
Call to Create Jobs, or Else, Tests Trump’s Sway
- 21 Nov 2014
- News
Teaching Hospitals Are the Best Place to Test Health Innovation
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near...
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- 17 Dec 2015
- News
Applying Strategy Concepts In Innovative Ways Through Technology
market, and devising a competitive advantage. The simulation, incorporated into the required MBA Strategy course, was introduced in March 2015 to all 900+ first-year students during a two-day event in the Batten Hall hive classrooms....
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- 30 Nov 2019
- News
Elon Musk and the Dying Art of the Big Bet
- 06 Feb 2011
- News
Why Some Twitter Posts Catch On, and Some Don't
- 20 Jun 2019
- News
What Tech Pioneers Can Learn From Emerging Markets
- 06 Aug 2014
- News
Boards can get better at expecting the unexpected
- 15 Feb 2022
- News
How Managers Can Build a Culture of Experimentation
- 13 Jul 2012
- News
Focus on Research: Something for the weekend
- 17 Jun 2022
- News
Harvard Researcher on the Ideal Balance of Remote to Office Working
- 01 Dec 2023
- News
Wide Horizon
There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife...
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Dan Morrell; Photos by Sarah Wilson
- 02 Nov 2023
- News
Seeding Startups
Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the...
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April White
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
numbers, and—in most games—umpires don't miss any calls on the field. And today, that expanded instant replay system is only employed once every other game. "We designed the system based on the data and not based on the perception," Marinak says. Marinak is now the...
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