Filter Results
:
(223)
Show Results For
-
All HBS Web
(1,006)
- People (2)
- News (223)
- Research (569)
- Multimedia (5)
- Faculty Publications (191)
Show Results For
-
All HBS Web
(1,006)
- People (2)
- News (223)
- Research (569)
- Multimedia (5)
- Faculty Publications (191)
Page 1 of
223
Results
→
Sort by
- 10 Sep 2012
- News
HBS Cases: Branding Yoga
- 17 Mar 2014
- News
Social Media And Branding
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How...
View Details
- 01 Apr 1999
- News
A Vibrant Brand
monthly that covers hip hop, R&B, soul, reggae, and jazz - and the cultures that surround them - has made hugely successful forays onto the Internet and in the fashion, book publishing, and music industries. Catching Rolling Stone Vibe...
View Details
Keywords:
Susan Young
- 18 Apr 2016
- News
Copy Success
(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left a legacy of leadership that...
View Details
- 19 Sep 2016
- News
Crafting Success
distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here...
View Details
- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 01 Feb 1999
- News
Newman's Own Brand of Charity
With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman...
View Details
- 07 Mar 2014
- News
A Brand of Her Own: Estee Lauder
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
Photos by David Kelly Crow Many women hit a point in their career when they are unsure of which path to take next or even how to move ahead. For some, that inflection point comes mid-career or after a successful run; others are simply...
View Details
Keywords:
Jill Radsken
- 03 Feb 2013
- News
Ad firms break down formula for success on Super stage
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Cuisine brand more visibility - the company has begun selling soup in individual serving-sized portions, a move Shafir characterizes as "a really big step for us." "Until now," he explains, "we've been mostly selling in bulk to grocery...
View Details
Keywords:
Deborah Blagg
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake...
View Details
Keywords:
Julia Hanna
- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal brand and...
View Details
- 28 Mar 2016
- News
The Alum Building a Brand New City in Panama
Colombian billionaire Jaime Gilinski (MBA 1980) is the man behind what Forbes calls “the most audacious real estate project in the world”: the redevelopment of Howard Air Force Base along the Panama Canal. After the United States left in 1999, Gilinski—a View Details
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details
Keywords:
brands;
leadership;
management;
strategy;
operations;
career;
Food and Beverage Stores;
Retail Trade
- 25 Aug 2022
- News
Action Plan: Fired Up
“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an entrepreneurial priority....
View Details
- 24 Aug 2017
- News
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
- 30 Sep 2013
- News