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Show Results For
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All HBS Web
(982)
- People (2)
- News (223)
- Research (570)
- Multimedia (5)
- Faculty Publications (194)
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- 23 Aug 2010
- News
Skin of Color in the United States
- 29 Oct 2021
- News
Eight Companies That Changed Their Names to Signal a Strategy Shift
- 24 Jun 2010
- News
Interview with Professor Geoffrey Jones, author of Beauty Imagined
- 23 Dec 2010
- News
When the Underdog Becomes the Big Dog
- 13 Nov 2020
- News
Global Ambition
them in the various places they’ve lived. “We’ve had a lot of contact with our HBS friends since graduation,” says Chew, noting that the people they met at HBS—including each other—are extremely important to them. A Platform for Success...
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- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit or to become a household brand? I haven’t seen a View Details
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Special Forces units while serving in Afghanistan. Saffron currently sells for $2,500 per kilogram because its harvesting and processing are so labor intensive. During the summer after their first year at HBS, Miller served as a brand...
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Jennifer Gillespie
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and...
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April White
- 11 Oct 2023
- News
Soldier On
in the joint degree program at HBS and the Kennedy School, moving to Newport News after graduation and serving on the city planning commission before launching his successful run for office. A meticulous planner, Jones’s agenda for the...
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- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach...
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April White
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding...
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Jennifer Gillespie
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the community about the View Details
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Margie Kelley
- 01 Sep 2023
- News
Case Study: The Home Team
for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least...
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- 26 Nov 2019
- News
The Ritual Effect
Source: Norton Source: Norton Professor Michael Norton studies the ways in which rituals can influence human behavior. In his research, he has found that people establish rituals to enhance their enjoyment of something or to improve their View Details
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rituals
- 01 Dec 2004
- News
Marquis Jet Takes Off
uniquely positioned to broaden the customer base for private-jet travel to their former clients: young, highly paid athletes and performers. By contrast, their research showed that the typical private-jet customer was a highly successful...
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
over a cup of coffee. Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring...
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podcasts
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession...
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- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up...
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