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- News (70)
- Research (139)
- Events (1)
- Multimedia (2)
- Faculty Publications (75)
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- 01 Jun 2000
- News
The Business of Biotech
could replace the painful prick of a vaccination needle. And as "delivery vehicles" for medicines proliferate, new distribution channels, such as supermarkets and health clubs, could offer products alongside the more established sources...
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Julia Hanna
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets...
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- 02 Oct 2015
- News
The ‘F’ Word
(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management had decided that we would implement a “trial size” promotion in View Details
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Walt Disney Studios
- 01 Mar 2013
- News
Opening the Door
consumer-driven system would require transparency in health-care quality and costs. Can you imagine shopping in a supermarket where you don't know products' prices or ingredients? In the 1930s, President Roosevelt created the SEC to...
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- 05 Mar 2020
- News
Green Light
includes the shoe bath, the growing units’ double-door protocol, and the lab coats. Better defenses mean decreased loss and, therefore, higher yields. By the fall of 2015, FreshBox had six production units and was distributing its leafy greens to the local Roche Bros....
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