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- News (138)
- Research (511)
- Events (2)
- Multimedia (3)
- Faculty Publications (311)
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- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
the bigger the vision, the greater number of things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise, Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth...
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- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
campaign strategies, and ground-level tactics employed in a range of modern social change campaigns: tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. He also examines recent campaigns that seem to...
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- 01 Feb 1998
- News
Women at the Top
goals in guiding our specific tactics and approaches." Bourneuf says she not only found the classroom learning valuable but was also struck by the powerful networks that were created among the participants. "I was inspired by the stories...
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Marguerite Rigoglioso and Susan Young
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Next Cyber Threat? by Ray Rothrock (MBA 1988) Amacom Rothrock lays bare tactics used by hackers, vulnerabilities lurking in networks, and strategies not just for surviving attacks but also for thriving even while under assault. This book...
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- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
Few gave him a chance of succeeding. Yet MacArthur did so brilliantly, defying timetables and expectations. Morris analyzes MacArthur's key tactical choices, explaining how each contributed to his accomplishment. Managing Legal Compliance...
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- 01 Sep 2015
- News
The Business of Love
part of the Match Group that also owns Match.com. The app uses geolocation—a tactic popularized by the all-male dating app Grindr, which launched in 2009—to present potential dates who are nearby. And, most influentially, Tinder...
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April White
- 01 Jun 2009
- News
Letters to the Editor
many organizers use high-pressure tactics to get cards signed. Probably the most damaging however is the impact unions have on innovation. Unions fight change — any change — on the factory floor. Over the years, management gives up trying...
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
executive wanted to take on the opioid crisis. READ MORE Julia Hanna: Jim, your organization, the Georgia Prevention Project, the name of it says it all. Getting people who are addicted to drugs to stop taking them is really difficult. And using scare View Details
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