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All HBS Web
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- News (43)
- Research (193)
- Events (1)
- Multimedia (1)
- Faculty Publications (55)
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- 12 Sep 2014
- News
Moving targets
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant...
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- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 09 Jul 2019
- News
Setting Better Sales Goals with Analytics
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
October 14, experts warned that “voluntary” carbon reduction targets being set at COP26 are far from sufficient to meaningfully address climate change. Methane, which is 60 to 80 times worse than CO2, they said, isn’t even part of the...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different...
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- 01 Feb 1997
- News
Doing It Your Way
diverse product lines in health care, computers, printers, and scientific instruments, he notes, because it has established autonomous divisions around the globe with clear performance targets and incentives to grow. Other innovative...
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- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad View Details
- 01 Apr 2000
- News
Getting the Message
state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in...
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Susan Young
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
yet less than 5 percent of the newspaper industry offers any targeted advertising products.” The irony, he notes, is that “the Internet will eventually eat into traditional print revenue, but the...
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- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a...
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- 04 Sep 2019
- News
Ask the Expert: Bounce Back
about the person behind that email address. And advertisers can leverage that clarity about the audience to target ads more precisely. Your clients are largely publishers, but how broadly can you apply these...
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Jen McFarland Flint
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
to advertising can actually decrease the probability of a consumer choosing that product. This boosts the case for precision target marketing, which, though often controversial for perceived breaches of...
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Laura Singleton (MBA 1988)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which...
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Peter K. Jacobs
- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political View Details
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Sasha Issenberg