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All HBS Web
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- People (3)
- News (210)
- Research (980)
- Events (5)
- Multimedia (4)
- Faculty Publications (429)
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- 07 Aug 2013
- News
Generation Y a tough target for marketers
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- 23 Oct 2013
- News
Poorly targeted Facebook ads a downfall?
- 12 Jul 2011
- News
Groupon offers first car deal, targets bigger items
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
feedback they received from interviews with 21 seniors, 14 of their middle-aged children, and 12 younger relatives. “Our number one recommendation, to break down barriers between younger people and seniors in marketing Ellie Care, came...
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Jennifer Gillespie
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market...
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- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 01 Dec 2011
- News
Ticktock
planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details
- 05 Dec 2019
- News
How Artificial Intelligence Can Set Meaningful Sales Goals
- 30 Apr 2013
- News
The business case for monarchies
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 12 Mar 2009
- News
Hello, Girls
- 10 Nov 2010
- News
A New Era for Raiders
- 01 Apr 2016
- News
New brew: Starbucks Canada to offer beer, wine
- 09 Jul 2019
- News