Filter Results
:
(43)
Show Results For
-
All HBS Web
(278)
- News (43)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (56)
Show Results For
-
All HBS Web
(278)
- News (43)
- Research (194)
- Events (1)
- Multimedia (1)
- Faculty Publications (56)
Sort by
- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political View Details
Keywords:
Sasha Issenberg
- 06 Dec 2021
- News
What's the Word?
Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from page to page will become a thing...
View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
issues affecting the American experience,” says Clinkscales, who also worked as SVP of content development at ESPN before being tapped for his current post: CEO of Revolt TV. Launched in October 2013 by rapper, producer, and entrepreneur Sean “Diddy” Combs, the network...
View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,...
View Details
- 01 Apr 1997
- News
Management Update Launched
(see announcement below), may soon become an indispensable tool that they will reach for every month. "Our target audience is anybody who wants to be a better manager, who wants to keep up with important ideas, and who would like a...
View Details
Keywords:
Judith A. Ross
- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a...
View Details
- 01 Apr 1999
- News
A Vibrant Brand
his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from...
View Details
Keywords:
Susan Young
- 01 Mar 2014
- News
Insight: Yenball
by Dan Morrell Perhaps the biggest free agent target in major league baseball this off-season was 25-year-old Masahiro Tanaka, a pitcher in the Japanese professional league with a devastating split-finger fastball who made international...
View Details
- 01 Apr 1998
- News
Going For The Summit
iVillage soon created sites such as About Work (www.aboutwork.com), Better Health (www.betterhealth.com), and Armchair Millionaire (www.armchairmillionaire.com), a financial planning site. Although Carpenter and her cofounders originally View Details
Keywords:
Caroline Chauncey
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our...
View Details
- 10 Dec 2014
- News
Front-Row Seat
Media offers advertisers different target audiences across its various sites and publications. In addition, the Atlantic publishes just 10 times a year, versus weekly or daily. Online and print View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
1983) guided his charges through a case about an online company named Neopets. The central question Eisenmann posed was: Should the company grow or stay about the same size? An interactive Web site, Neopets targets users age 20 and under...
View Details
- 01 Mar 2008
- News
An American Odyssey
could do more for communities when they close a plant or conduct a large layoff. “Many sectors, such as transportation, mining, chemicals, and heavy manufacturing, would do well to engage in community development,” he declares. “I believe if more companies shifted...
View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the...
View Details
- 06 Dec 2021
- News
New Wave
Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising...
View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
Mobley cart them away. The concept resonates with Mobley’s target customers, who for now are in the NYC area (where the company is based), although its service areas will change to keep pace with shifting demands, Ramírez says. “The...
View Details
- 01 Mar 2006
- News
The Producers
innovator Stephen Chao (MBA ’81), hopes to eventually do production and distribution simultaneously. For now, however, Roadside is finding success by venturing where others fear to tread. “We’re surrounded by studios that can outspend us, so we have to find movies that...
View Details
- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a...
View Details
- 01 Sep 2015
- News
The Business of Love
companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages...
View Details
Keywords:
April White
- 01 Sep 2008
- News
The Levitt Brand
where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details