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All HBS Web
(215)
- News (47)
- Research (138)
- Events (2)
- Multimedia (1)
- Faculty Publications (63)
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- 05 Feb 2013
- News
Pistachios beat Blackberry in Super Bowl's advertising match
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
second office at Manhattan’s 30 Rockefeller Plaza. She’d just finished a breakfast meeting with advertising clients and was preparing to return to CNBC’s Fort Lee, New Jersey, headquarters when the first plane struck the World Trade...
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- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 05 May 2023
- News
Fail Better
television. We were a cable television company. So the first thing is we had to create a unique distribution model. Many of them still watched broadcast TV, so first we had to convince Viacom to allow us to acquire broadcast stations in...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different...
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- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your...
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- 01 Feb 1997
- News
Doing It Your Way
a day to purchase goods and services (such as magazine subscriptions) advertised on Time Warner Inc.'s World Wide Web site, for example. The software leads customers through a series of screens and procedures that ends with them providing...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Greenstein adds, such as television and radio. “Online advertising is still a work in progress, with considerable effort being invested in improving its cost-effectiveness,” he says. “Those efforts—and...
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- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which...
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Peter K. Jacobs
- 01 Jun 2007
- News
Uncorked
“they needed a token broad” — with Scott Paper Company, where, among other things, she made an advertising breakthrough: getting an ad for sanitary napkins on television for the first time. Recalled...
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- 01 Apr 2000
- News
Getting the Message
state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare...
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Susan Young
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide about soaring incidents of...
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- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its...
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- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and...
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- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games...
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- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP...
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- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
opined. Given the range of projects under development at Microsoft, there’s no shortage of challenges for talented recruits. Among those highlighted by Ballmer were using the Internet to transform television viewing into an interactive...
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- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
taught in the School's MBA and Executive Education Programs for almost 35 years without missing a class (Cal Ripken, take note). He is a prolific author (with twelve books, some three hundred case studies, and scores of journal articles to his credit); a frequent...
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Marguerite Rigoglioso