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- 27 Aug 2018
- News
test
- 11 Jan 2021
- News
Is A/B Testing Effective?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,...
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- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five...
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- 24 Jan 2017
- News
Call to Create Jobs, or Else, Tests Trump’s Sway
- 21 Nov 2014
- News
Teaching Hospitals Are the Best Place to Test Health Innovation
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near...
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- 17 Dec 2015
- News
Applying Strategy Concepts In Innovative Ways Through Technology
market, and devising a competitive advantage. The simulation, incorporated into the required MBA Strategy course, was introduced in March 2015 to all 900+ first-year students during a two-day event in the Batten Hall hive classrooms....
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- 06 Feb 2011
- News
Why Some Twitter Posts Catch On, and Some Don't
- 30 Nov 2019
- News
Elon Musk and the Dying Art of the Big Bet
- 20 Jun 2019
- News
What Tech Pioneers Can Learn From Emerging Markets
- 06 Aug 2014
- News
Boards can get better at expecting the unexpected
- 15 Feb 2022
- News
How Managers Can Build a Culture of Experimentation
- 13 Jul 2012
- News
Focus on Research: Something for the weekend
- 17 Jun 2022
- News
Harvard Researcher on the Ideal Balance of Remote to Office Working
- 01 Dec 2023
- News
Wide Horizon
tested positive for strep throat, were prescribed the antibiotic amoxicillin, and gradually started to improve. “And then,” Rodakis says, “my life changed.” His son had been diagnosed with autism spectrum disorder (ASD) earlier that year,...
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Dan Morrell; Photos by Sarah Wilson
- 01 Jan 2007
- News
Jaime Augusto Zobel de Ayala, MBA 1987
began in 1981. "My father offered me the opportunity to test the work environment in the Philippines at Ayala for a three-year trial period," he recalls. Although considering other options, Zobel took to his work at Ayala "like a fish to...
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- 02 Nov 2023
- News
Seeding Startups
an inexpensive, 10-session crash course on the fundamentals of starting one’s own business, from ideation and fundraising to go-to-market strategy and sales. TiE Seattle’s Go Vertical Startup Creation Weekend is a mini-incubator. Over the...
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April White