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- 01 Dec 2016
- News
Faculty Books for December 2016
improved living conditions worldwide and provide guidelines for measuring a company’s population health footprint. Examples, statistics, and visuals showcase emerging corporate involvement in public health and underscore the business...
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- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the...
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- 01 Jun 2014
- News
Liberal Smarts
experience influence this decision to focus on liberal arts? I majored in visual and environmental studies and specialized in filmmaking, and I joke with my colleagues that I made up for my sins in liberal arts by getting a business...
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- 01 Dec 2008
- News
Innovation as P&G’s Key
IDEO, we are told to speak in visual terms, use props, and let the conversation flow into “odd territory.” Also helpful is a look inside P&G’s quarterly and annual innovation reviews, which answer such questions as “How robust is my...
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- 01 Mar 2014
- News
Tata Open for Business
The architects employed open spaces and glass walls in an effort to give Tata Hall a visually light and airy feel. Ratan Tata (second from left) at his namesake building with Dean Nohria, William Rawn, and C.D. Spangler. Photos by Susan...
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- 08 May 2012
- News
Screen Saver
mission around film and education,” Apkon says in a phone interview. “The nature of literacy changes based on how we communicate, and the vast majority of information these days is delivered through visual media. In the past decade, it’s...
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- 08 Mar 2019
- News
A Passionate Patron and Collector
HBS MBA, and how the arts factored into his academic experience. “When I was 3, 4 years old, I would draw and paint,” Van Lee tells the interviewer. “In elementary school, I was in the glee club. In high school, I was in speech and drama. The performing arts and View Details
- 01 Dec 2008
- News
Designing Change
know.” The goal of presenting Muzak as a hip, unified entity is complicated by the firm’s structure as an organization composed of company-owned and independent affiliates, many of which use different, uncoordinated marketing materials. Presented with a hodgepodge of...
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Julia Hanna
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
there are plenty of merchandising opportunities around great content in China. Last year, we made an investment in Steven Spielberg’s Amblin Partners and released A Dog’s Purpose in China. It’s very different from visual spectacles like...
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Julia Hanna
- 10 Jan 2017
- News
Capturing the Personal Side of the MBA Experience
website that includes all the portraits and essays (more than 500) since the project’s launch. Deifell himself participated in the initial project—his portrait was taken by classmate Mardie Oakes, to whom he is now married—and his essay about his experience teaching...
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- 01 Jun 2001
- News
Virtual Plant Tours and Beer Game Dysfunction
Professor Lynda Applegate’s Building E-Businesses course does more than just translate standard case material into an online format. She uses audio and video clips for storytelling, then offers eye-catching visuals and drill-down...
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- 01 Mar 2019
- News
Napkin Finance: Say It in a Picture
around Initial Coin Offerings, or ICOs, made that particular napkin a challenge, for example. “In first-year Finance at HBS there was a lot of focus on spreadsheets and numbers,” says Hay, who studied communications at UCLA and worked in the film industry. “As a View Details
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Julia Hanna
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual...
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- 22 Apr 2008
- News
The Next Harvard Square? Really?
I’ll admit I don’t have the world’s strongest visual imagination. When folks in the Harvard University Planning Office talk about the new Harvard Square that will be springing up around the Bulletin’s Allston offices over the coming...
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- 01 Dec 2016
- News
Case Study: Sweat the Technique
they exercise, and then monitor it for visual cues indicating when, what, and how much to drink. Hydration can dramatically affect athletes, says Nix founder and CEO Meridith Unger (MBA 2010), a former college basketball player and...
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Dan Morrell
- 10 Mar 2021
- News
Elevator Pitch: Game Time
technology is perfectly suited to do true 3D visualization for everything from education to health care,” says ten Cate. Inspiration: One common question ten Cate gets is whether Tilt Five’s tech will allow people to play the holographic...
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- 01 Mar 2015
- News
Clubs Hopping
result, says Carter, is an opportunity to share knowledge and experiences, improve care, and reduce costs. The ubiquity of mobile and visual communications. Health care professionals and patients now have convenient access to information...
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- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
employing an engineering team to create a web application that applies natural language processing, machine learning, big data, and data visualization algorithms to make conflicts with trademarked names immediately visual, accessible, and...
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Julia Hanna
- 10 Sep 2020
- News
The Business of Access
Lisle became CEO of Vista Center for the Blind and Visually Impaired, a nonprofit that offers evaluation, counseling, training, and education for the visually impaired. Like any CEO, she jumped in quickly...
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- 01 Jun 2001
- News
Q&A: Donna Dubinsky
debuted in 1996, the PalmPilot was called “the cutest tech hardware invention since the first Macintosh.” How important is visual appeal? It depends on the product. In the case of a handheld computer, it’s very important. It is almost...
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