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- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable...
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Jennifer Gillespie
- 01 Mar 2016
- News
Case Study: Paper Chase
customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business...
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Educational Services
- 01 Dec 2006
- News
The Hard Way
market the grapes, Russo negotiated the transactions. At age 17, she left high school after failing to pass a requisite Grade 10 English exam and quickly parlayed her one marketable skill — typing sixty...
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