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- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag View Details
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Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date...
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- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we...
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Martha Lagace
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
this period, Xerox's Palo Alto Research Center (PARC) delivered some important technologies for the corporation. One of the most critical inventions was laser printing for Xerox's printers and copiers, an...
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by Henry Chesbrough
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
life so that they could print expiration dates on the packages. It turned out the greens lasted only a few days in fiber-based packaging as compared with two weeks or longer in plastic. The fiber acted as a desiccant, drying out the...
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by Ranjay Gulati
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
process analysis—a concept we taught in Production and Operations Management—in a setting that didn't involve steel mills, printed circuit boards, or sorting cranberries. Students got to see the design of a...
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by Garry Emmons