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- 09 Sep 2008
- First Look
First Look: September 9, 2008
independent social rating agency and avoids selection issues by taking advantage of a natural experiment that arose when the agency expanded the scope of its ratings. We find empirical support for our...
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising View Details
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
(HHI), varies across the sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. The data available allowed HHI to be calculated for the period 1977-2002 in the case of View Details
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
status—on new venture growth. I propose that new firms can acquire legitimacy by mimicking the structures and ceremonial activities of established firms in their industry and status by affiliating with high-status entities. Using a unique panel dataset on a cohort of...
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Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and Spotify, and travel View Details
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by Michael Blanding
- 21 Apr 2009
- First Look
First Look: April 21, 2009
ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent independent social rating View Details
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Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in...
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- 01 Sep 2015
- First Look
First Look -- September 1, 2015
lifecycles. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 June 22, 2015 Harvard Business Review Is Programmatic Advertising the Future of Marketing? By: Rayport, Jeffrey F. Abstract—No abstract available...
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Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,...
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Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
agency that funds partnerships between universities and private companies to develop technologies important to Danish industry. We assess the effect of a particular "mediated funding" scheme that combines project grants with...
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Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an View Details
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Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
under severe economic conditions. We show that many structured finance instruments can be characterized as economic catastrophe bonds, but offer far less compensation than alternatives with comparable payoff profiles. We argue that this difference arises from the...
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Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Abstract—Himachal Pradesh outperforms other Indian states in implementing universal primary education. Through comparative field research, this article finds that bureaucratic norms—unwritten rules that guide public officials—influence how well state View Details
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Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
to strategically delay providing the service. Coordination Frictions in Venture Capital Syndicates By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract— An extensive literature on venture capital has studied asymmetric information and View Details
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Dina Gerdeman
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,...
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Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random...
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Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
and Gerardo Pérez Cavazos Abstract— This paper examines whether fraud allegations affect firms’ contracting with the government. Using a dataset of whistleblower allegations brought under the False Claims Act against firms accused of defrauding the government, we find...
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Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
Up: Is Voluntary Self-Reporting a Signal of Effective Self-Policing? Authors: Michael W. Toffel and Jodi L. Short Abstract Administrative agencies are increasingly establishing voluntary self-reporting programs both as an investigative...
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Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of...
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Sean Silverthorne
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