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- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
widely used by inventors to protect and appropriate the returns to innovation and yield lessons for ongoing policy debates over potential measures to protect U.S. invention against the growing incidence of foreign IP theft today. Download...
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Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
epidemiology, cost, and market share information given in the case to estimate potential cost savings one year after the introduction of biosimilars. The case also explores qualitative questions around the appropriate communication with...
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Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
propose a general mechanism of partner choice, "screening," that is similar to the economic theory of mechanism design. Imposing the appropriate costs and rewards may induce the informed individuals to screen themselves...
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- 26 Feb 2008
- First Look
First Look: February 26, 2008
billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments generate appropriate returns for the firm. In this...
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Martha Lagace