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All HBS Web
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- News (62)
- Research (131)
- Multimedia (4)
- Faculty Publications (103)
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- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing...
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Carmen Nobel
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C (business-to-consumer) communications...
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by Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to a more B2C business model (a...
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Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming...
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- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717500-PDF-ENG Harvard...
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Sean Silverthorne
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology. Purchase this case:...
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Martha Lagace
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