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- All HBS Web (110)
- Faculty Publications (40)
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- All HBS Web (110)
- Faculty Publications (40)
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- November 2015 (Revised May 2016)
- Case
Aspiring Minds
By: Karim R. Lakhani, Marco Iansiti and Christine Snively
By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning...
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Keywords:
Information Technology;
Strategy;
Higher Education;
Technological Innovation;
Employment;
Technology Industry;
India;
China
Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
- February 2024
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early...
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Keywords:
Business Growth and Maturation;
Business Model;
Business Startups;
Small Business;
Transformation;
Customer Focus and Relationships;
Decisions;
Entrepreneurship;
Venture Capital;
Financial Strategy;
AI and Machine Learning;
Digital Platforms;
Technological Innovation;
Copyright;
Management;
Growth and Development;
Market Timing;
Ownership;
Risk and Uncertainty;
Competition;
Open Source Distribution;
Entrepreneurial Finance;
Computer Industry;
Europe;
Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024.
- 2020
- Book
Experimentation Works: The Surprising Power of Business Experiments
By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,...
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Keywords:
Experimentation;
Experiments;
Market Research;
Innovation and Invention;
Innovation and Management;
Customers;
Research
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
- October 2023
- Case
Vida Health: Transforming Chronic Disease Treatment
By: William Sahlman and Nicole Tempest Keller
San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital...
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Keywords:
Corporate Strategy;
Growth and Development Strategy;
Demand and Consumers;
Health Care and Treatment;
Product Marketing;
Risk and Uncertainty;
Technological Innovation;
Health Industry;
Technology Industry;
United States;
California;
San Francisco
Sahlman, William, and Nicole Tempest Keller. "Vida Health: Transforming Chronic Disease Treatment." Harvard Business School Case 824-001, October 2023.
- October 2009 (Revised July 2012)
- Case
Emotiv Systems Inc.: It's the Thoughts that Count
By: Elie Ofek, Jason Riis and Paul Hamilton
Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions...
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Keywords:
Technology Adoption;
Sales;
Technological Innovation;
Demand and Consumers;
Marketing Strategy;
Partners and Partnerships;
Entrepreneurship;
Forecasting and Prediction;
Product Launch;
Business Startups;
Technology Industry
Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.)
- January 2021
- Case
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...
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Keywords:
Business Ventures;
Business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands and Branding;
Business Model;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
California
Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Case 721-419, January 2021.
- July 2018
- Case
LIXIL Group Corporation: Building a New Company in an Old Industry
By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan....
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Keywords:
Turnaround;
Leadership And Change Management;
Consolidation;
Change Management;
Leadership;
Global Strategy;
Business Model;
Consumer Products Industry;
Manufacturing Industry;
Japan
Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
- 22 Nov 2016
- First Look
November 22, 2016
to build a viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with...
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Keywords:
Sean Silverthorne
- January 2021
- Supplement
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...
View Details
Keywords:
Business Ventures;
Business Strategy;
Competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands and Branding;
Business Model;
Consumer Products Industry;
Food and Beverage Industry;
Service Industry;
United States;
California
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
market is very different from the B2B market. Yes, competing is hard work and made even harder when a company is entering a new market where the customers don’t yet understand how to make educated purchases. Insurers can better educate...
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- February 2018 (Revised August 2018)
- Case
OpenInvest
By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting...
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Keywords:
Fintech;
Impact Investing;
Investment Portfolio;
Customization and Personalization;
Technological Innovation;
Social Issues;
Growth and Development Strategy;
Business Model;
Financial Services Industry
Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved...
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- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
change, speed, innovation or agility, go to the new agile network. Book Excerpt Accelerate: Building Strategic Agility for a Faster-Moving World John Kotter Read An Excerpt "The world is moving too fast," Kotter says. "You can't add on a...
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Keywords:
by Kim Girard
- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
robustness by consistently incorporating technological innovations and by providing a reliable point of reference that helps participants respond to new and uncertain conditions. And they can encourage ecosystem niche creation by offering...
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Keywords:
by Marco Iansiti & Roy Levien
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
in the business-to-business space.” Indeed, the kinds of innovation possible in the B2B world seem limitless. By placing sensors on machinery and connecting them to the internet, companies can capture...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
easily build and deploy chatbots, fueled by artificial intelligence, to interact with their customers. Before unleashing bot-building technology to its B2B customers, HubSpot first needed to develop some best practices for the use of...
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Keywords:
Dina Gerdeman
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
data and establish a process for keeping that front-line information flowing and timely. Otherwise, “customer focus” will remain a perennial slogan, not an organizational reality. Oversight over this activity is as important as it is in the capital budgeting process,...
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Keywords:
by Frank V. Cespedes
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
United States economy, and how innovation in financial services will reduce the friction and barriers in small-business lending, helping more of them thrive. In our Q&A, Mills, who served as a member of the Obama Cabinet and headed...
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- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
establishing or revising their safety protocols or preemptively stacking inventory. Adaptation sometimes meant being able to strike a fine balance between leveraging existing capabilities and finding innovative ways to integrate old...
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- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
seeing real innovation in business, not in products but in what business does." Economic Facts Of Life There are three key characteristics of information technology markets—three economic facts of life, said Upton, that can help show...
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Keywords:
by Kenneth Liss