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- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the...
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Carmen Nobel
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics,...
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Carmen Nobel
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a...
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- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54546 Product Quality and Entering Through Tying: Experimental Evidence By: Kim, Hyunjin, and Michael Luca Abstract—Dominant platform businesses often develop products in adjacent markets to...
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Dina Gerdeman
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if...
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by Michael Blanding
- 07 Mar 2017
- First Look
First Look at New Research, March 7
way without compromising the ability of conventional monetary policy to focus on its traditional dual mandate of promoting maximum employment and stable prices. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52330 December 2016 International Journal...
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Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
close association between the characteristics of actors’ environment and the processes of network formation among actors. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50445 Accounting Data, Market Values, and the Cross...
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Sean Silverthorne
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from...
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- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business View Details
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
Obstacles facing companies in today's hyper-competitive global markets are seemingly more complex than ever, to the point that managers must rethink many of the basic principles of good operations management, says Robert Hayes. In a new...
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by Martha Lagace
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews leverage the wisdom of the crowd,...
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Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
as environmental challenges evolved, Swedish universities assumed leadership in creating environmental knowledge, while conventional management consultancies entered the market of environmental management. Download working paper:...
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Sean Silverthorne
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
influence from those valued for non-social reasons. The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Publication:In Studies of Labor Market Intermediation,...
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Martha Lagace