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All HBS Web
(93)
- News (12)
- Research (56)
- Multimedia (1)
- Faculty Publications (17)
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- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An...
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Martha Lagace
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point...
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by Manda Mahoney
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
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Martha Lagace
- 28 Apr 2009
- First Look
First Look: April 28, 2009
architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult design decision in a tsunami rehabilitation project to illustrate the challenges faced by professional services firms...
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Martha Lagace
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
singers Björk, Taylor Swift and Lady Gaga; and Gulla Jónsdóttir, principal of Gulla Jónsdóttir Architecture & Design, a Los Angeles-based design studio, whose projects have included Sushi Roku, the Getty Center, and Euro Disney. Ten...
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- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
challenges as needed. Part of the challenge of organization design is to lay out the architecture of the organization so that barriers between groups—physical distance, organizational lines, and skill differences—do not pile up at any...
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by Paul Lawrence & Nitin Nohria
- 25 Jun 2013
- First Look
First Look: June 25
Network Methods to Map Product Architecture By: Baldwin, Carliss Y., Alan MacCormack, and John Rusnak Abstract—In this paper, we describe an operational methodology for characterising the architecture of...
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Anna Secino
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
architecture around which the alignment process can be executed. Following are the eight alignment checkpoints for corporate, business units, and support units of a typical multi-business organization to hit during the annual planning...
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the...
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by Benson Shapiro
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
retailing. The six myths can be classified in three groups: (1) architecture of shopper reward (size and convexity of rewards), (2) architecture of retailer rewards (sustainable profitability and horizontal...
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- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Collaboration By: Bernstein, Ethan, and Stephen Turban Abstract— : Organizations’ pursuit of increased workplace collaboration has led managers to transform traditional office spaces into “open,” transparency-enhancing architectures with...
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Dina Gerdeman
- 19 Jul 2016
- First Look
July 19, 2016
maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and evolve, their architectures can degrade, increasing maintenance costs and...
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Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
Working PapersThe Architecture of Complex Systems: Do Core-Periphery Structures Dominate? Authors:Alan MacCormack, Carliss Baldwin, and John Rusnak Abstract Any complex technological system can be decomposed into a number of subsystems...
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Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
innovation in clusters should account for these links. Download the paper: http://www.hbs.edu/research/pdf/10-064.pdf The Strategic Use of Architectural Knowledge by Entrepreneurial Firms Author:Carliss Y. Baldwin Abstract This paper...
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Martha Lagace
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
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Carmen Nobel
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case By: Lagerström, Robert, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan Abstract—Employing software metrics, such as size and complexity,...
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Sean Silverthorne
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,...
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by Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,...
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Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to...
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Martha Lagace