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All HBS Web
(1,276)
- People (7)
- News (319)
- Research (584)
- Events (1)
- Multimedia (6)
- Faculty Publications (232)
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- 20 Jul 2010
- First Look
First Look: July 20
Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the...
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Martha Lagace
- 08 May 2007
- First Look
First Look: May 8, 2007
fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But...
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Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
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Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s...
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Dina Gerdeman
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an...
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- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing...
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Martha Lagace
- 15 Jan 2013
- First Look
First Look: January 15
enact the scenario exercise themselves, devising their own scenarios, and deciding whether the LEGO Group should build a factory in an Asian location in the next five to seven years. In order to facilitate a discussion about the...
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Sean Silverthorne
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
they're looking out the window at the Great America Amusement Park, which you can see from their cubicles on the fifth floor of the Robert Noyce Building in Santa Clara. And Andy looks at Gordon and says, "If the board should kick us...
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