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All HBS Web
(263)
- News (59)
- Research (153)
- Multimedia (2)
- Faculty Publications (67)
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- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during...
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by Sarah Jane Johnston & Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a...
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by Walter Kuemmerle
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong...
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Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies...
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Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting...
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Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
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Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
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Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
same approach they do! Based on extensive research and interviews, Own Your Future shows how to apply the simple model they use-Act. Learn. Build. Repeat-to reinvent the way you maneuver in an unpredictable job market. Here's how it...
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Carmen Nobel
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
expected to achieve. You might conclude, therefore, that the two spans should be equally wide or narrow. As the adage goes, authority should match responsibility. But in high-performing organizations, many people are held to broad performance measures such as View Details
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by Robert Simons
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive...
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- 17 Jul 2012
- First Look
First Look: July 17
small set of high priority ones for solution efforts. The theory is that soliciting a large number of ideas from employees will surface a set of higher priority problems than would have been identified with a less extensive search. Scarce...
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Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand...
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Martha Lagace
- 02 Aug 2021
- What Do You Think?
Can Companies with Remote Management Succeed?
experiences is done, the position of CXO will be eliminated. The first point was made by Yale Schwartz, who commented that, “It all starts with the organization’s desire to improve the overall customer experience and become the brand that...
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by James Heskett
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social...
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- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to...
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Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing...
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Martha Lagace
- 15 Jul 2008
- First Look
First Look: July 15, 2008
spark organizational change. But because Muzak was a franchise organization, Kahn had to convince independent affiliates to pay for what turned out to be an extensive re-branding. This case can be used to teach how View Details
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Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject of View Details
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Sean Silverthorne
- 17 Mar 2015
- First Look
First Look: March 17
uniqueness in the transferable utility (TU) case. Our main result is an extension of the definition and the existence and uniqueness theorems to stochastic games-discounted or undiscounted. Download working paper:...
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Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity...
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Sean Silverthorne