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All HBS Web
(506)
- People (1)
- News (191)
- Research (220)
- Multimedia (2)
- Faculty Publications (71)
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- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details
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Martha Lagace
- 25 Nov 2008
- First Look
First Look: November 25, 2008
The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This set of cases puts the students into the...
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Martha Lagace
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
the answer, it’s clear that others—employees, customers, suppliers, politicians, the general public—do. As a frequent speaker at various corporate events, I was tempted to think that my name and reputation was the attraction until I saw...
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by James Heskett
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining...
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- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing significant uncertainty and...
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by Rachel Layne
- 23 Feb 2010
- First Look
First Look: Feb. 23
engineering (SE) employment and patenting by inventors with Indian and Chinese names in cities and firms dependent upon the program relative to their peers. Most specifications find limited effects for native SE employment or patenting....
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Martha Lagace
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
funds to buy gifts for friends. To buy a group gift, a person goes on eBay's Group Gifts site, and names a recipient, either by typing the name in directly or by picking the View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s...
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Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
identify a key factor that shapes whether individuals attribute failure internally or externally, namely perceived ambiguity of responsibility. We hypothesize that when perceived ambiguity of responsibility is low rather than high,...
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Sean Silverthorne
- 11 Jun 2013
- First Look
First Look: June 11
a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment...
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Carmen Nobel
- 10 Mar 2015
- First Look
First Look: March 10
by focusing on a more limited question, namely whether a business case be made for acting in an environmentally sustainable way, which I define as acting in any way that reduce a firm's environmental footprint. Publisher's link:
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Carmen Nobel
- 14 Feb 2017
- First Look
First Look at New Research: February 14
had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had...
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Sean Silverthorne
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
best for spec Luo collected her initial data from Done Deal Pro, a database that tracks transactions of movie ideas in Hollywood, including sales of both nascent ideas and fully formed scripts—the vast majority of which never actually make it to the silver screen. The...
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- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful...
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Martha Lagace
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during...
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by Sarah Jane Johnston & Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a...
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by Walter Kuemmerle
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
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Sean Silverthorne
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers...
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- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company...
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Sean Silverthorne