Filter Results
:
(220)
Show Results For
-
All HBS Web
(505)
- People (1)
- News (190)
- Research (220)
- Multimedia (2)
- Faculty Publications (71)
Show Results For
-
All HBS Web
(505)
- People (1)
- News (190)
- Research (220)
- Multimedia (2)
- Faculty Publications (71)
←
Page 11 of
220
Results
Sort by
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
best for spec Luo collected her initial data from Done Deal Pro, a database that tracks transactions of movie ideas in Hollywood, including sales of both nascent ideas and fully formed scripts—the vast majority of which never actually make it to the silver screen. The...
View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and...
View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during...
View Details
Keywords:
by Sarah Jane Johnston & Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a...
View Details
Keywords:
by Walter Kuemmerle
- 09 May 2017
- First Look
New Research and Ideas, May 9
U.S. consumers. Despite years of offering samples to consumers, modifications to the naming and packaging design, the addition of new flavors, changes in the supermarkets where it placed its product, and offering retailers slotting...
View Details
Keywords:
Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
leadership important for only one phase of the longer-term development of a business. Comments did suggest, however, that some ideas about leadership can benefit from a reexamination. Tema Frank addressed a couple of these points when she said, "The fact that we...
View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold...
View Details
Keywords:
Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s...
View Details
Keywords:
Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
identify a key factor that shapes whether individuals attribute failure internally or externally, namely perceived ambiguity of responsibility. We hypothesize that when perceived ambiguity of responsibility is low rather than high,...
View Details
Keywords:
Sean Silverthorne
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
The sport of rodeo kayaking—the use of specialized kayaks to perform acrobatic tricks and maneuvers in rough white water—began around 1968 when an avid sportsman by the name of Walt Blackader developed techniques for entering waves...
View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across...
View Details
Keywords:
by Sean Silverthorne
- 26 Nov 2013
- First Look
First Look: November 26
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds Abstract—Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand View Details
Keywords:
Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
Reinvention of Kodak The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and...
View Details
Keywords:
Dina Gerdeman
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
high impact entrepreneurship movement as a tool for economic development in countries around the world. In 2010, Jaime was named an Endeavor Entrepreneur. This case can accompany HBS Case No. 817-073, “MIA: Profit at the Base of the...
View Details
Keywords:
Sean Silverthorne
- 16 Apr 2013
- First Look
First Look: April 16
women. These were hotpants not of the 1960s hipster variety, but instead the first sportswear product of the new brand Zaggora that was made with a specially developed multi-ply fabric technology that heated up during a workout. While the...
View Details
Keywords:
Sean Silverthorne
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Podcast with: Richard TedlowInterviewer: James AisnerRunning Time: 29 min., 09 sec.Transcript My name is Jim Aisner and I am Director of Media Relations at Harvard Business School. This is the first in a series of podcasts for the...
View Details
- ←
- 11