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- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben...
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by Sarah Jane Johnston & Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it...
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Martha Lagace
- 14 Nov 2006
- First Look
First Look: November 14, 2006
source software ("OSS"). What drives companies with large, proprietary software portfolios to invest hundreds of millions of dollars in OSS? We approach this question by grouping a sample of OSS projects into clusters and...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
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Martha Lagace
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
policy is a tradable asset, for many individuals possibly the most valuable one in their portfolio after real estate and perhaps a retirement account. The fact that the policy is tradable, however, is hardly known to the general public....
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Dina Gerdeman
- 15 Jul 2008
- First Look
First Look: July 15, 2008
208-116 The goal of this simulation is to understand how convertible bonds can be viewed as a portfolio of simpler securities and to introduce an over-the-counter market. The convertible bonds that are available during the simulation are...
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Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD, targeted at impeding selective...
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Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing...
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Martha Lagace
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