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- 20 May 2008
- First Look
First Look: May 20, 2008
full-service bank; describes the competitive context of low-income sector of financing in Mexico; and reviews the decisions leading to the IPO in the Mexican Stock Exchange. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308094...
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Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
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Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
requirements, reorienting the discussion around housing finance reform from keeping mortgage credit cheap to ensuring financial stability, and instituting measures that compel asset managers to compete on the true value of the services...
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Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to...
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Sean Silverthorne
- 16 Apr 2013
- First Look
First Look: April 16
service-line-oriented structure, JLL created two interdependent groups: Accounts and Markets. Accounts housed account managers who served JLL's corporate clients. Markets housed brokers specialized in a...
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Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups...
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by Susan Young
- 08 Jul 2008
- First Look
First Look: July 8, 2008
careers of twenty-five alumni are highlighted. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808044 House of Tata: Acquiring a Global Footprint Harvard Business School Case 708-446 Chronicles the...
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Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold...
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Martha Lagace
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and honesty across the store's retail...
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Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
WhiteHarvard Business School Case 713-015 For the past few decades, Australia has dealt with the benefits and costs of repeated mining booms-inflation, a housing bubble, a current account deficit, and growing dependence on China. Between...
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Carmen Nobel