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- 25 Nov 2008
- First Look
First Look: November 25, 2008
Shine, Stern & Partners) and the buyer (MINI USA) and asks them to develop a sales strategy and a buying strategy for advertising services. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/...
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Martha Lagace
- 10 Oct 2007
- First Look
First Look: First Look: October 10
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507082 PublicationsRealizing the Promise of Personalized Medicine Authors:Mara G. Aspinall and Richard G. Hamermesh Periodical:Harvard Business Review 85, no. 10 (October 2007) Abstract Scientific...
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Martha Lagace
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
double-edged sword because of the power such a client has over a young, struggling firm, the signal that the prestige of the client sends out is more valuable than any potential negative impact. Hence, entrepreneurs and managers should...
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- 07 Jul 2009
- First Look
First Look: July 7
Firms Respond to Being Rated Authors:Aaron K. Chatterji and Michael W. Toffel Publication:Strategic Management Journal (forthcoming) Abstract While many rating systems seek to help buyers overcome information asymmetries when making...
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Martha Lagace
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