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- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
before it turned profitable." The HBS Class of 1979 produced a raft of high-profile executives, including Meg Whitman, president and CEO of Hewlett-Packard; Dan Bricklin, co-creator of the VisiCalc spreadsheet program; John Thain,...
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- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
mission is built on the idea of curating artwork in a way that leads visitors through an intentional, physical experience. "Web 2.0 is scary to some museums, and some companies in general, because it involves giving audiences a voice and an ability to View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western...
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Dina Gerdeman
- 25 Mar 2014
- First Look
First Look: March 25
present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and...
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Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value View Details
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Carmen Nobel
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
resulting co-creation of ecological damage by firms and governments. In the new global economy since 1980, renewed economic growth and consumerism resulted in mountains of waste in increasingly polluted mega-cities. Biodiversity and the...
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Dina Gerdeman
- 14 Mar 2017
- First Look
First Look at New Research, March 14
role of small entrepreneurs in the co-creation of the industry. Making extensive use of oral history, the article explores the role of tour companies in drawing affluent Western ecotourists to the country, and of the creators of ecolodges...
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Sean Silverthorne