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- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
knowledge and intelligence about the business they run. "You can see how the left side and the right side of an organization come together to produce something that matters, and that is also, by the way, very successful...
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- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
or prejudice? These are collective failures where we all bear a responsibility. Fixing them is going to take a long time, but we should have the objective clear in mind. Katy DeCelles, James M. Collins Visiting Associate Professor of...
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by Staff
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
lecturer at HBS specializing in corporate reporting, and Krzus, a public policy and external affairs partner with Grant Thornton LLP. They recently authored One Report: Integrated Reporting for a Sustainable Strategy. "This new path isn't easy," they continue. "We are...
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by Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
along with solutions that have emerged from our research. Book: http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters...
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Sean Silverthorne