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- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
plus only if consumers accept them. As an example, he cites an instance when GM and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their "ride" just the way...
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- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points”...
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by Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative...
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Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's...
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Martha Lagace
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
entrepreneurship in China? A: Our interviews in Beijing and Shanghai emphasized that China is not for everybody. Even though the country generates a lot of excitement, offers a huge consumer market, and retains a lower-cost but very...
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- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this...
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- 20 Jan 2015
- First Look
First Look: January 20
pure e-tailer as well as two competing multichannel retailers. Even though self-matching is likely to reduce a retailer's profits, with some consumers paying the lower price, we uncover two novel mechanisms that can make self-matching...
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Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
another. When e-business burst on the scene, GE's CEO Jack Welch was impressed by the strategy adopted by the CEO of GE's Global Consumer Finance (GCF) division, who realized he was not up to speed in e-business. The CEO identified the...
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by Dorothy Leonard & Walter Swap
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
evolution of the industry through the introduction of key service elements like flight attendants, in-flight meals, and loyalty programs. Each of these service elements, which are common today, was introduced as a key differentiator by a...
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- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
the last decade is the dramatic increase in the number of companies concerned with corporate social responsibility, and the resultant rise in the range and variety that such efforts have taken. From "old" models in which companies either donated money directly to...
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by Sean Silverthorne
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher subscription prices, circulation,...
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Dina Gerdeman