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All HBS Web
(356)
- People (1)
- News (52)
- Research (114)
- Multimedia (2)
- Faculty Publications (60)
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- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
packages based on Yelp’s guidelines: They were in good standing with a certain number of trusted reviews, solid ratings, and complete business listing information, including photos. Starting with a total...
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- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that...
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by Ranjay Gulati
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and services and, if so, how? Is selling...
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- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer View Details
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Dina Gerdeman
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way...
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- 30 Mar 2010
- First Look
First Look: March 30
sustainability of nominal debt in developing (volatile) countries. Download the paper: http://www.hbs.edu/research/pdf/05-053.pdf The Price of Capital: Evidence from Trade Data Authors:Laura Alfaro and Faisal Z. Ahmed Abstract We use highly disaggregated data on trade...
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Sean Silverthorne
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
products and brand. Standardized, branded condiments, the entrepreneur realized, would be affordable to large numbers of urban Americans. These goods would also be appealing. As cities expanded, fewer households had access to their own...
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by Nancy F. Koehn
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
well-known software retailer, not only launched Egghead.com but also placed all of its eggs in the Internet basket by closing its entire chain of stores. Still, established firms have been relatively slow to jump on the Internet fast track and for View Details
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by Peter Jacobs
- 16 Jun 2009
- First Look
First Look: June 16
it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing—when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge,...
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Martha Lagace
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
their product, and relations between the different organizational functions seem more constrained, as does the product-design process." Flexible And Nimble HBS professor Kent Bowen, a technology and operations management expert who has studied Toyota, explains:...
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- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
for Kaplan, and became aware of the need for high quality repurposing and packaging of content for the school market. Beyond that, Kim was drawn to education. It's a huge industry with many challenges, as well as being "super...
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- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of...
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Carmen Nobel
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a...
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Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
privately managed highway networks, its business largely depended on good relationships with the communities surrounding the new highway layout. Thus, community goodwill became a crucial "operating license" for the company. In...
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- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a...
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- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
complicated when a single plate or package of food contains ingredients from multiple countries.” Prevalence of food-related claims: Food safety claims, which are often ambiguous and even unreliable in some cases, attract more attention...
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- 28 Mar 2017
- First Look
First Look at New Research, March 28
packs expire have largely failed. Kadakia must decide, preserve the product or pivot to a new business model? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817002-PDF-ENG Harvard Business School Case 817-065 Delivering the View Details
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Sean Silverthorne
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
consumers and hosts, as well as the effects on hotels, will likely become less pronounced. Just as Airbnb is adding experience packages to its home-rental offerings, so too are hotels such as Marriott...
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- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the International Comparisons Program (ICP) in...
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Dina Gerdeman
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
sales to Johnson & Johnson's Tylenol); Dristan and other cold and allergy-relief medicines; and drugs for asthma, hemorrhoids, and other ills. Canned and packaged goods brought in 11 percent, including...
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