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- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total consumer traffic for higher...
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Martha Lagace
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1 indicated that graphic warning labels reduced the share of...
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Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
and Charles C. HuangHarvard Business School Case 311-093 This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models Purchase this...
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Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
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Carmen Nobel
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to...
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Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
find that perceptions of crime and individual experience with crime (crime victimization) are positively correlated with left-wing beliefs within countries, controlling for income and other correlates of ideology, in a sample of Latin...
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Martha Lagace
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