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- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
Democratic-leaning areas. And new customers of Black-owned businesses were more likely to be white, based on an analysis of reviewers’ profile photos, relative to prior customers. Luca and his coauthors also worked with Wayfair to analyze...
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- 11 Sep 2012
- First Look
First Look: September 11
systems that place these leaders in positions of power, Indispensable sheds new light on how we may be able to identify the best leaders and what lessons we can learn, from both the process and the result. Profiling a mix of historic and...
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Sean Silverthorne
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
made it clear that the person who answered the profile was hiding information-leading observers to conclude that the individual was less trustworthy. In the case of restaurants, movies, or college rankings, on the other hand, View Details
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by Michael Blanding
- 11 Apr 2023
- Research & Ideas
Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide
Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms....
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- 28 Jul 2009
- First Look
First Look: July 28
Harvard Business School Case 409-115 This case profiles President Barack Hussein Obama's rise to the presidency as an "improbable candidate." The case illustrates the ways in which he overcame criticism from those who questioned...
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Martha Lagace
- 04 Apr 2017
- First Look
First Look at New Research, April 4
attract more customers, or should they enroll landlords in Alfred and reach consumers in that way? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316154-PDF-ENG Harvard Business School Case 317-063 Royal DSM: From Continuous...
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Sean Silverthorne
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
Consumers turning to fintech lenders are more likely to spend beyond their means, sink further into debt, and ultimately default more often than people with similar credit profiles borrowing from traditional...
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- 23 Sep 2008
- First Look
First Look: September 23, 2008
targeted Internal Rates of Return at or above 20% annually. They now had to decide which opportunity was the best match to the Fund's investment profile and showed the highest economic promise. Purchase the case:...
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Martha Lagace
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods and distills this into...
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by Kristen Senz
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage View Details
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Sean Silverthorne
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World...
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- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they...
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by John Quelch
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
the exhibit and its themes. Taking a biographical approach, the exhibit profiles women entrepreneurs beginning with Eliza Lucas Pinckney, manager of a successful indigo enterprise in the mid-eighteenth century, and concludes with...
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by Laura Linard
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
access to our favorite things will make us keep appreciating them); Buy Time (focusing on time over money yields wiser purchases); Pay Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending...
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Re: Michael I. Norton
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media...
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Martha Lagace
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company...
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Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
in the future? By examining hundreds of job profiles developed by executive-search firm Heidrick & Struggles and interviewing numerous senior managers, the authors have identified some clear trends. One strikingly consistent finding...
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Sean Silverthorne
- 20 Sep 2011
- First Look
First Look: September 20
Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary...
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Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
complex culture of the HMS neurological research community as well as the HMS academic culture. Demonstrates Ivinson's efforts to develop HCNR as a catalyst for aligning scientific researchers in the HMS community by creating incentives for innovation and...
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Sean Silverthorne
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,...
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by James Heskett