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- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last...
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- 17 Sep 2013
- First Look
First Look: September 17
completed-contribute to inefficiency by consuming 10% of nurses' time (Hendrich et al. 2008, Tucker 2004). This paper seeks to identify organizational factors associated with operational failures with a goal of providing insight into...
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Sean Silverthorne
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,...
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by James Heskett
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
these assessments more complex and add more classifications, we limit the first run-through to just two alternatives per dimension which then generate eight distinct profiles that we can use to help us assess what we want to do. Even if...
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- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
early twentieth century. It is a story, in part, about how fortune telling was professionalized. Unlike Adams, whose insights into the future rested on her purported ability to read the stars, the entrepreneurs profiled here were...
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by Walter A. Friedman
- 05 Sep 2007
- First Look
First Look: September 5, 2007
Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by View Details
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Martha Lagace
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners...
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- 31 May 2011
- First Look
First Look: May 31
and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to...
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Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that...
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Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the...
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Sean Silverthorne
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Carolinas, many hospitals don't have the resources, commitment, and management capacity to build and oversee a complex data analytics system. Insurance companies: Large insurance companies, such as UnitedHealth and Humana, are increasingly focused on analytics. Some...
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- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
the Cluster Mapping Project, uses statistical techniques to profile the performance over time of regional economies in the U.S., with a special focus on clusters. Clusters are geographically concentrated groups of interconnected...
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by Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products where View Details
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Sean Silverthorne
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working Knowledge last year. The...
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- 28 Jun 2016
- First Look
June 28, 2016
"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination...
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Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
types of divergent organizational change are likely to be undertaken by individual actors with different profiles in terms of social position within the field and the organization. Should You Have a Global Strategy? Authors:C. Carr and...
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Sean Silverthorne
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
decades, is on the auction block. Consumers apparently loved the car more than GM executives, who couldn't figure out how to make much money with it. The same day, Google announced its earnings: In discussing the announcement, analysts...
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by Jim Heskett
- 13 Feb 2007
- First Look
First Look: February 13, 2007
isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper: http://www.hbs.edu/research/pdf/07-043.pdf Multinational Firms, FDI...
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Martha Lagace
- 19 Feb 2013
- First Look
First Look: Feb. 19
case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The company must decide how to...
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Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
dynamics may not converge, but if they do converge, then the limit strategy profiles constitute a subset of the Nash equilibria of the stage game. Download the paper: http://www.hbs.edu/research/pdf/11-126.pdf Quantity vs. Quality:...
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Sean Silverthorne