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- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as...
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Martha Lagace
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
to lower end consumer price, through which media to convey Afrezza's benefits, and how to streamline the process of performing the lung test and getting the drug into the hands of patients. But would all these changes and initiatives, no...
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Sean Silverthorne
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
southern Africa, among the highest in the world. In addition, though South Africa is often classified as an emerging economy, it might be more correctly seen as having two economies—the normal economy of sophisticated consumers and firms...
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by Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
F. Baird Leslie A. Perlow and Thomas J. DeLongHarvard Business School Supplement 403-086 Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the...
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Sean Silverthorne
- 17 Sep 2013
- First Look
First Look: September 17
completed-contribute to inefficiency by consuming 10% of nurses' time (Hendrich et al. 2008, Tucker 2004). This paper seeks to identify organizational factors associated with operational failures with a goal of providing insight into...
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Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that...
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Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
including a monopolist, two competing multichannel retailers, as well as a mixed duopoly. Though self-matching can negatively impact a retailer when consumers pay the lower price, we uncover two novel mechanisms that can make...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic...
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Carmen Nobel
- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold...
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Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808026 'Doer's Profile' Nelson Mandela (1918- ) Harvard Business School Case 808-040 Profile of Nelson Mandela designed to facilitate a discussion of the nature of enduring...
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Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in...
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Anna Secino
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
the Cluster Mapping Project, uses statistical techniques to profile the performance over time of regional economies in the U.S., with a special focus on clusters. Clusters are geographically concentrated groups of interconnected...
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by Sean Silverthorne
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working Knowledge last year. The...
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- 30 Jan 2018
- First Look
January 30, 2018
flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products where View Details
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Sean Silverthorne
- 23 Aug 2016
- First Look
August 23, 2016
authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond...
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Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
the compact arrangement of buildings, efficient use of water and power, and deployment of transit that reduces congestion. Investment and urban planning in three Asian cities are profiled as illustrations. Two sample proformas featuring...
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Sean Silverthorne
- 19 Feb 2013
- First Look
First Look: Feb. 19
case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The company must decide how to...
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Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
dynamics may not converge, but if they do converge, then the limit strategy profiles constitute a subset of the Nash equilibria of the stage game. Download the paper: http://www.hbs.edu/research/pdf/11-126.pdf Quantity vs. Quality:...
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Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
health-economics literature has done a better job documenting consumer-choice mistakes in insurance and treatment choices than explaining why those mistakes occur, it is clear that we should not ignore these mistakes in our analyses. We document evidence showing that...
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Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
Dillon, and David S. Duncan Abstract—Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer View Details
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Carmen Nobel