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- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not...
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Martha Lagace
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can...
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Martha Lagace
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
California consumers who rely on gas to heat their homes and cook their food. On the other hand, directors negotiating the sale of a Delaware corporation to a company controlled by a single individual would be obligated to accept the...
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by Carla Tishler
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
process to protect against the chaos that would come if we brought it out in the open. I agree that it's not going to lead to a great outcome if we do it all just from one side. Silverthorne: Let's talk about businesses. As business...
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by Sean Silverthorne
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