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Show Results For
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All HBS Web
(1,017)
- News (214)
- Research (576)
- Events (1)
- Multimedia (1)
- Faculty Publications (158)
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- 14 Mar 2017
- First Look
First Look at New Research, March 14
friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to...
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Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
boots. Creating variations of these core products, along with expansion into apparel, had sustained Timberland's business for more than 30 years. Timberland's growth in the past six years was due to increased international sales and new View Details
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Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
challenging first year as the IT director of IVK Corporation, handling (and fumbling) situations that, although fictional, are based on true events. You can read this engaging narrative from beginning to end, like a regular book, or treat...
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Martha Lagace
- 07 Jul 2009
- First Look
First Look: July 7
so-called "enrollment crisis" in IS education, especially with the generation of "digital natives" who have come of age in an environment crowded with engaging approaches to communication and entertainment that compete...
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Martha Lagace
- 17 Feb 2009
- Research & Ideas
What’s Good about Quiet Rule-Breaking
discreet but regular ways for staff and supervisors to engage in officially forbidden yet tolerated practices at work. "Gray zones emerge when official company rules are repeatedly broken with, at minimum, a supervisor's tacit or...
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by Martha Lagace
- 20 Jul 2010
- First Look
First Look: July 20
eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other...
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Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
Case 312-106 When MF Global failed in October 2011, it was discovered that $1.6 billion of segregated customer assets was missing. Safeguarding these assets was the firm's responsibility, and in the words of one SEC official, its...
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Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
civilians' support for the opposition, who failed to protect them. Instead we show that such violence increases parochial forms of solidarity and social engagement within the refugee community. Altogether this suggests that, when...
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by Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
experiment carried out in a large business process outsourcing company, we found that socialization focused on personal identity (emphasizing newcomers' unique perspectives and strengths) led to significantly greater customer satisfaction...
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Carmen Nobel
- 01 Apr 2014
- First Look
First Look: April 1
914-014 Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service...
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits...
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Martha Lagace
- 05 Aug 2008
- First Look
First Look: August 5, 2008
important general themes: (1) Assessing alternative growth strategies. When should one pursue "more of the same" business vs. offering another product vs. looking for new customers? When is it better to develop an entirely different line of business with...
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Martha Lagace
- 05 Feb 2008
- First Look
First Look: February 5, 2008
that make this possible. Together, they reveal a systematic approach to managerial work at the top, which is seldom found in the literature. By building on the engagement of many in the development of the organization, the practices are...
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Martha Lagace
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
kind of budget and really want to work on public problems, what do you need to be good at? Weiss: It is vital to engage with the public. Jimmy Chen, who had spent most of his prior career at LinkedIn and Facebook, began public...
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by Martha Lagace
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless Possibilities” that View Details
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Sean Silverthorne
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show...
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- 08 Oct 2013
- First Look
First Look: October 8
(BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known for its...
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Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
author cites a number of companies that have moved toward or into what he calls "the efficiency frontier." These include Sarvajal, in India, which saves money and eliminates waste by selling direct to customers through its...
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Anna Secino
- 01 Feb 2011
- First Look
First Look: Feb. 1
the conditions to thrive tomorrow. We argue that organizational sustainability depends on attending to strategic paradox, engaging contradictory yet interrelated strategies simultaneously. Drawing on our research and the work of others,...
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- 31 Jan 2012
- First Look
First Look: Jan. 31
literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and...
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Sean Silverthorne & Carmen Nobel