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- 14 Jan 2014
- First Look
First Look: January 14
http://hbr.org/2014/01/can-a-strong-culture-be-too-strong/ar/1 January 2014 MIT Sloan Management Review Strategic Decisions for Multisided Platforms By: Hagiu, Andrei Abstract—Multisided platforms such as eBay and Facebook create value by enabling interactions between...
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Sean Silverthorne
- 07 Dec 2010
- First Look
First Look: Dec. 7
marketing strategy by the marketing department, one focused on the role of customer relations in product development, is considered. The creation of a set of basic principles and operating procedures for GE's marketing unit is discussed....
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Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher percentage of "should" items (e.g., vegetables), and...
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Martha Lagace
- 07 Apr 2015
- First Look
First Look: April 7
many users but also multiple types of users. For example, it's not enough that many customers want to book taxis by smartphone. Drivers must also be willing to accept smartphone bookings. Harvard Business School professor Ben Edelman has...
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Sean Silverthorne
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34...
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Dina Gerdeman
- 03 Aug 2010
- First Look
First Look: August 3
study extends previous research on firm entry into new domains by examining heterogeneity in firms' feature-level entry choices. In addition, we contribute to work on dominant designs, going beyond characterizing a dominant design as a...
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Martha Lagace
- 14 Nov 2007
- First Look
First Look: November 14, 2007
administrative background for the other two cases. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the future but unattractive to...
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Martha Lagace
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a lack of identifiable niches. The more View Details
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by Martha Lagace
- 14 Dec 2010
- First Look
First Look: Dec. 14
research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices. Download the paper: http://www.hbs.edu/research/pdf/11-007.pdf Modularity for Value Appropriation—How to Draw the...
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Sean Silverthorne
- 05 Jan 2010
- First Look
First Look: January 5
externalities, two traditionally under-emphasized forces, exert consistently strong effects. Within each macro network, there is a large heterogeneity across subsidiaries. Subsidiaries with greater size and higher productivity attract...
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Martha Lagace
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
heterogeneity across countries and drug classes among all outcomes. While traditional predictors of entry, such as market size, are significant, we also observe that effective buyer institutions (in particular, committed tenders) are...
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Sean Silverthorne
- 22 Apr 2008
- First Look
First Look: April 22, 2008
goal is not to identify the "best" program, but rather to lay out the range of innovations to meet the needs of heterogeneous potential savers. Download the paper: http://www.hbs.edu/research/pdf/08-075.pdf Cases & Course...
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Martha Lagace
- 07 Aug 2007
- First Look
First Look: August 7, 2007
complete abandonment of the current system. Download the paper: http://papers.nber.org/papers/W13213 Institutional Tax Clienteles and Payout Policy Authors:Mihir A. Desai and Li Jin Abstract This paper employs heterogeneity in...
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Martha Lagace
- 11 Jan 2011
- First Look
First Look: Jan. 11
permission to lead. Troy, a customer service manager, endangered his job and his company's reputation by focusing on protecting his position, not helping his team; when a trusted friend advised him to change his behavior, the results were...
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Sean Silverthorne
- 09 Nov 2010
- First Look
First Look: November 9, 2010
primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension? Are you promoting cooperation...
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Sean Silverthorne
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can pursue—leisure activities relatively more than professional CEOs. Publisher's link:...
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits...
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Martha Lagace
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
externalities, two traditionally under-emphasized forces, exert consistently strong effects. Within each macro network, there is a large heterogeneity across subsidiaries. Subsidiaries with greater size and higher productivity attract...
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
among the first empirical evidence characterizing heterogeneous responses by those mandated to disclose information. We find particularly rapid improvement among establishments located close to their headquarters and among establishments...
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Sean Silverthorne
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