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- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
customers who told him that their key area of pain was the difficulty of integrating the "islands of automation" throughout their global companies. Gerstner, himself a former IBM customer, immediately recognized the opportunity....
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by Staff
- 13 Nov 2012
- First Look
First Look: November 13
813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer...
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Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The...
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- 26 Jun 2007
- First Look
First Look: June 26, 2007
led in hopes of rejuvenating the industry pioneer. The tagline for this phase was "Employee First, Customer Second." Can be used in strategy, change management and leadership courses. Purchase this case:...
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Martha Lagace
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34...
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Dina Gerdeman
- 12 Aug 2014
- First Look
First Look: August 12
2009, the company embarked on a journey to build "One-Firm" with a unifying culture and governance system across business groups. IDFC aimed to provide seamless access to products and expertise across business groups, increase...
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Sean Silverthorne
- 27 May 2009
- First Look
First Look: May 27, 2009
on a farsighted version of strong dominance (cf., Roth and Postlewaite, 1977) if no individual is indifferent between his endowment and the endowment of someone else. Download the paper: http://www.hbs.edu/research/pdf/09-129.pdf Altruistic Dynamic Pricing with View Details
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Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
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Carmen Nobel
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