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All HBS Web
(2,358)
- People (5)
- News (713)
- Research (1,017)
- Events (52)
- Multimedia (29)
- Faculty Publications (569)
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- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would...
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by Jean Ayers
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
of the study, Alvin Silk, Harvard Business School Professor Emeritus, and Joel Weissman, associate professor, department of Medicine and Health Care Policy, Harvard Medical...
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by Manda Salls
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
Business History at HBS traces its roots back to 1927 when it was part of a course in business policy. But the golden age for this area of study at the School began with the arrival View Details
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by Jim Aisner
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
Ginger Jin, of the Maryland Center for Economics and Policy, is just one example. They invited regulatory officials from several leading federal agencies, including the Department View Details
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by Michael Blanding
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
company as opposed to their department or themselves; hire people whose values and skills fit the culture and strategy, thus reinforcing and sustaining the community of purpose. In addition, leaders spend a...
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by Martha Lagace