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- Faculty Publications (194)
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- 10 Apr 2007
- First Look
First Look: April 10, 2007
Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative...
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Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in objects to improve offerings (think...
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Sean Silverthorne
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to shift its strategy to an “AI/cloud first” strategy to capture the...
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Dina Gerdeman
- 29 Apr 2014
- First Look
First Look: April 29
multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and organizational challenges ahead. He created a new narrative for the company in the era of Big Data, putting...
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Sean Silverthorne
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
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Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make a decision soon. On its face,...
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Carmen Nobel
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
collection and privacy. Finally, we discuss emerging challenges surrounding software-driven medical devices, including open regulatory questions, advancements in underlying digital technology, and the likely necessity of new payment and...
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Dina Gerdeman
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to work for him; he's incredibly...
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