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- 15 Apr 2014
- First Look
First Look: April 15
including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew. Purchase this case:...
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Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
For example, ads for Viagra, Prozac, and Allegra are seemingly everywhere, and have helped create powerful brands. Of course, this practice gives rise to much controversy. Does direct-to-consumer advertising (DTCA) make health consumers...
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by Manda Salls
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
global poverty; their target is to donate 10% of their profits, but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct-to-consumer sales along with corporate sales and a special...
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Carmen Nobel
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC)...
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Dina Gerdeman
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
drugs,” says Giusti. Working with leaders at direct-to-consumer enterprises and five leading cancer organizations, they drew on the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective...
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- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
and a profile that varies by situation and according to the patient’s life stage.” Patient Empowerment Taken Too Far? As an example of patient empowerment—and a glimpse at its potential problems—Quelch talked about taking the 23andMe test, a saliva-based View Details
- 13 Sep 2011
- First Look
First Look: September 13
find that three commonly used models that all suffer from the IPS restriction-the homogeneous logit model, the nested logit model, and the random coefficient logit model-lead to counterintuitive estimates of the sources of demand gains due to increased marketing...
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Sean Silverthorne
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their View Details
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Re: Multiple Faculty
- 24 Jun 2014
- First Look
First Look: June 24
http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose...
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Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with...
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Dina Gerdeman
- 17 Jan 2017
- First Look
First Look at New Research: January 17
Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker’s success in delivering on the promise of “designer eyewear at revolutionary prices,” via a direct-to-consumer sales model....
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
out his company’s growth plan for the upcoming five years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals is a desire to embrace a more direct-to-consumer...
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Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data come from a leading U.S....
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Martha Lagace