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- All HBS Web (136)
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- All HBS Web (136)
- Faculty Publications (24)
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- 31 Jul 2012
- First Look
First Look: July 31
magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional...
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Carmen Nobel
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
FTC is sending a strong signal that it is paying close attention to grocery store prices. Executives should be weighing this regulatory attention when considering prices over the years ahead. Alexander MacKay is an assistant professor of...
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
it had on the rack. I was surprised to see that the outfit I was holding in my hand was $10 cheaper online—from the same store. I asked the cashier if she would honor the online price in-store; she politely declined, saying the store...
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- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
available options, from low-end Walmart and discounters like TJ Maxx to Kohl's, Macy's, and Target. Beyond that, there are plenty of specialty stores such as The Gap and Gymboree. Aisner: That's a full plate...
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- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
jimkruger In the mid-1990s, Target was a discount superstore behemoth. The retailer had set itself apart from chief rival Walmart with a focus on more upscale but wallet-friendly fashion and lifestyle lines, spurring double-digit growth...
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- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken iPhone. An airline customer...
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- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its Fresh & Easy View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website....
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- 25 Jun 2013
- First Look
First Look: June 25
environments. We find that candidates benefiting from favorable situations are more likely to be admitted and promoted than their equivalently skilled peers. The results suggest that decision-makers take high nominal performance as evidence of high ability and do not...
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Anna Secino
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
hinder its transnational efficiency.” Farah commented, “Bitcoins are useful for trading currencies internationally seamlessly in real time—something current banks lack ” According to Kueth Duany, they are “proving to be another interesting asset class to View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
fared poorly. Even fashion-forward discounters like Target have not done well. This doesn't necessarily mean consumers have lost their interest in upscale merchandise. Rather than returning to these same View Details
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by Martha Lagace
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
retailer-initiated feedback loops. Retailers should ask themselves, How do I create a partnership with the consumer? Data collected from these programs can help merchants make smarter decisions on everything from where to open a new store...
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- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
you by stores, researchers, and credit agencies belongs to those companies, not to you. They in turn resell that information to others. So if our personal information is such an asset, shouldn't we benefit from our asset as well? Why shouldn't intelligent consumers...
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- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
Banning Big Box Stores Can Hurt Local Retailers Research shows how regulations designed to protect independent retailers from big box competition may backfire. Empathy: The Brand Equity of Retail Retailers can offer great product...
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- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
retailer, to enter the U.S. market with the new Fresh & Easy chain of discount grocery stores. Avoiding geographies where Wal-Mart is entrenched, Tesco has so far opened 50 stores in the growth markets...
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by John Quelch
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few...
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Martha Lagace
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
PeopleImages Sale! Even the word is enough to send a flutter through the hearts of certain shoppers, who salivate in anticipation of scoring a discount off a product’s original price. Few consumers stop to think, however, that the only...
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- 25 Oct 2016
- First Look
October 25, 2016
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51759 forthcoming American Economic Journal: Economic Policy When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization By: Dafny, Leemore S., Christopher Ody, and Matt...
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Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
at least seven different store formats, from convenient Tesco Express outlets at one end of the spectrum to full assortment hypermarkets at the other. But, within all its stores, Tesco implements the same merchandising principles: Better,...
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