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- All HBS Web (41)
- Faculty Publications (8)
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- All HBS Web (41)
- Faculty Publications (8)
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- August 2019 (Revised January 2021)
- Case
The Walt Disney Company: Theme Parks
By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access...
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McDonald, Rory, Allison Mnookin, and Iuliana Mogosanu. "The Walt Disney Company: Theme Parks." Harvard Business School Case 620-039, August 2019. (Revised January 2021.)
- April 2020 (Revised June 2020)
- Case
Oriental Land Co., Ltd.—Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with...
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Keywords:
Strategy For Multi-business Firm;
Business Models;
Growth;
Theme Parks;
Disney;
Disney Parks;
Licensing;
Royalties;
Two-part Tariffs;
Oriental Land Co.;
Tokyo Disneyland;
Tokyo DisneySea;
Tokyo Disney Resort;
Tokyo Disney;
Growth Strategy;
Hotels;
Hotel Industry;
Partnership;
Development;
Attractions;
Rides;
Urayasu;
Kagami;
Congestion;
Pricing;
Amusement Parks;
Amusement Park Industry;
Brand;
Branding;
History;
OLC;
Corporate Strategy;
Competitive Strategy;
Business History;
Price;
Retention;
Growth and Development;
Growth and Development Strategy;
Brands and Branding;
Agreements and Arrangements;
Contracts;
Operations;
Vertical Integration;
Problems and Challenges;
Partners and Partnerships;
Business Strategy;
Expansion;
Rail Transportation;
Transportation Networks;
Accommodations Industry;
Entertainment and Recreation Industry;
Tourism Industry;
Asia;
Japan;
Tokyo;
United States
Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd.—Tokyo Disney Resort." Harvard Business School Case 720-460, April 2020. (Revised June 2020.)
- March 2017 (Revised December 2018)
- Case
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David Collis and Ashley Hartman
Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,...
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Keywords:
Franchise Management;
Brand Management;
Culture Change;
Business Units;
Acquisition Strategy;
Technological Change;
Disney;
ESPN;
Cord-cutting;
Bob Iger;
Strategy;
Corporate Strategy;
Competitive Advantage;
Diversification;
Integration;
Media;
Media and Broadcasting Industry;
Entertainment and Recreation Industry;
Consumer Products Industry
Collis, David, and Ashley Hartman. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Case 717-483, March 2017. (Revised December 2018.)
- July 2005 (Revised October 2006)
- Case
Global Fun: The Internationalization of Theme Parks
By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the...
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Keywords:
Private Equity;
Globalized Markets and Industries;
Globalized Firms and Management;
Global Strategy;
Entertainment and Recreation Industry;
Germany;
Tokyo;
Great Britain;
Denmark;
United States;
Paris
Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
- October 1997 (Revised September 2000)
- Case
Disney (B): The Third Battle of Bull Run
By: Michael A. Wheeler and Georgia Levenson
The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.
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Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
parks—responsible for spreading “pixie dust” for Disney’s “guests”—were supporters of these groups. Within Disney, employees were protesting on social media and organizing walkouts from company theme parks in Florida and elsewhere. In...
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by James Heskett
- August 1992 (Revised June 1993)
- Case
Euro Disney: The First 100 Days
By: Gary W. Loveman and Leonard A. Schlesinger
The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of...
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Keywords:
Multinational Firms and Management;
Service Operations;
Service Delivery;
Corporate Strategy;
Customer Focus and Relationships;
Service Industry;
Entertainment and Recreation Industry;
Japan;
France;
United States
Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
- October 2014 (Revised December 2016)
- Case
NBCUniversal
By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media...
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Keywords:
Business Conglomerates;
Film Entertainment;
Product Marketing;
Entertainment and Recreation Industry;
Media and Broadcasting Industry
Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
- March 2001 (Revised April 2003)
- Case
Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)
By: Benjamin C. Esty and Michael Kane
In late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a HK$28 (U.S.$3.6) billion theme park and resort complex planned to open in late 2005. As part of the total financing package, the sponsors decided to raise HK$3.3...
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Keywords:
Working Capital;
Project Finance;
Relationships;
Financing and Loans;
Financial Strategy;
Tourism Industry;
Hong Kong
Esty, Benjamin C., and Michael Kane. "Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)." Harvard Business School Case 201-072, March 2001. (Revised April 2003.)
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
produced multiple blockbuster hits. ESPN, ABC, and other cable and broadcast properties were producing record profits. Attendance was up at Disney parks and cruise ships, while the Shanghai View Details
Keywords:
Dina Gerdeman
- 13 Jan 2015
- First Look
First Look: January 13
possible priorities for the company's "Project Symphony," guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast and cable television, film, and theme park divisions. Past...
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Keywords:
Sean Silverthorne
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
purse. Tickets, money, and IDs were all gone. A Disney employee gave me food vouchers for the family, park tickets for the following days, and helped with any inconveniences that we faced. While we enjoyed...
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- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
state law to exempt 38 square miles of property from most state and local regulations. It allows Disney to collect taxes, follow its own building codes and provide emergency services for its six theme parks...
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- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
technology is quietly resetting our internal clocks to more and more exacting tolerances. This raises a number of questions. Are we able to compartmentalize our patience? For example, does the clock tick at different rates for various tasks? Does it tick slower, for...
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Keywords:
by James Heskett
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
problem the product or service should be designed to solve. For example, when Walt Disney was plotting out Disneyland in the late 1940s, he didn't concern himself at first with typical amusement park issues...
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