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- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
to do whatever was necessary to gain scale and capture market share. They discovered that they generally didn't have enough to fund all the businesses in which they were trying to compete. So they had to get out of some businesses or at...
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by Martha Lagace
- 05 May 2009
- First Look
First Look: May 5, 2009
inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not...
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Martha Lagace
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