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All HBS Web
(407)
- News (188)
- Research (135)
- Multimedia (3)
- Faculty Publications (71)
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- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
staff at Dartmouth College must have cringed when Rolling Stone came out with a lengthy article in 2012 about a student who had been hazed and mistreated while pledging a fraternity at the school. The story delved into drinking issues on...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
better by snatching a burger from his mouth and kicking him under the dinner table when he orders fries. Sitting on a park bench, the couple agree that drinking Pepsi MAX is OK—until a pretty jogger waves at the husband. The wife throws...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other organic food and View Details
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Carmen Nobel
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
decisions that would not have made been made on purely financial grounds. It's like P&G's Children's Safe Drinking Water program. When P&G could not make a commercial market out of water purification powder, it created a nonprofit...
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by Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
and they see it everywhere they go." He adds that "my favorite part of the case is the bar operation. Since people are seated in groups of eight, often with strangers, it sometimes helps to have them drink a little bit first—but...
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by Garry Emmons
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
privately financed project that will provide enough desalinated seawater to provide drinking water for 300,000 San Diegans. The propriety of having private companies provide a public good like water may be controversial, but the economics...
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- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
not a solution. Universal insurance enables the solution. The only solution to the healthcare problems in America is to dramatically improve the value we are getting for the money we are spending. Q: People who have bad health habits, who smoke, View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
particularly daunting when cross-sector alliances are sought because information about the availability and suitability of partners is not readily available. Sometimes serendipity appears to play a role. The idea of forming an alliance with Starbucks Corporation came...
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by James Austin
- 12 Apr 2011
- First Look
First Look: April 12
2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to...
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Sean Silverthorne
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
coffee drink sold from a vending machine. Where do we compete? "What should a company's global footprint look like? How should it allocate resources across countries?" Collis asks. In the eternal battle between Coke and Pepsi, should...
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by Julia Hanna
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
hobbies, long dinners, drinks with friends, etc., I wonder how much of this can be attributed to older generations valuing something we do not. My colleagues and I are clear that we're not interested in working evenings and weekends, even...
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by Sean Silverthorne
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
Sony and Sega and Nintendo have a combined market cap that's 10X of SGI's. "To me, that's a classic example of drinking your own bath water and not realizing it. SGI had the technology; they were 10 years ahead of everybody. But that...
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by Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra Leone in 1827. By 2013, 13% of...
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Sean Silverthorne
- 30 Jul 2013
- First Look
First Look: July 30
chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in our own best interests. This is as true of health decisions as it is of economic ones. An array of biases, limits on cognition,...
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Anna Secino
- 14 Feb 2012
- First Look
First Look: February 14
make its core snack and soft drink products healthier), while at the same time maintaining short-term profitability. The evolution of the product portfolio was part of a larger effort to implement a new strategic vision, encapsulated in...
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Carmen Nobel
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
organizations. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55936 forthcoming Psychological Science Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies By: John, Leslie, Grant E....
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Dina Gerdeman
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to the business, he learned as much...
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by Martha Lagace
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
the food and drinks industry are increasing wages, and in a concession to work-life balance, Walmart and Target even opted to close on Thanksgiving. However, in the race to retain talent, companies are also resorting to less substantive...
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by Sandra J. Sucher and Shalene Gupta
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers valued fast service more...
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by Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico, China, and India. The case...
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Martha Lagace